The Future of “Posh” Digital Investments
In the world of digital investments, there was a new player on the scene, and it was none other than the legendary football icon David Beckham. With his foray into the realms of blockchain, NFTs, and the metaverse, Beckham was poised to shake up the industry and redefine the way fans and brands interacted globally.
Embracing Disruptive Technology
Beckham’s partnership with DigitalBit’s blockchain signified a significant shift towards embracing disruptive and inclusive technology. By leveraging the fast and eco-friendly nature of the DigitalBit’s blockchain, Beckham aimed to highlight its transformative power to consumers, brands, and organisations worldwide. This collaboration was not just about innovation but also about fostering sustainability in the sector, paving the way for new and exciting ways for Beckham to engage with his vast global fan base.
A Global Brand Ambassador
As a global brand ambassador for DigitalBit’s blockchain, Beckham was to bring to the table his wealth of experience and relationships cultivated through working with renowned global brands such as Adidas, Maserati, Tudor, Sands, Diageo, and EA. His unprecedented digital presence, with a following exceeding 138 million and annual impressions surpassing nine billion across various platforms, solidified his status as a global influencer and trendsetter.
Engaging Fans through Blockchain Technology
An advocate for connecting with fans in innovative and exciting ways, Beckham saw blockchain technology as a catalyst for creating digital assets like NFTs that would capture and immortalise unforgettable moments on an entirely new level. His commitment to innovation would be displayed through the launch of a series of NFTs and other blockchain-based digital assets, exclusively minted on the eco-friendly DigitalBit’s blockchain, offering fans worldwide a new dimension of interactive experiences.
In Beckham’s own words, “I am always keen to find new ways to connect with my fans across the world. The moment I spoke with Al and the team at DigitalBits, I could see the potential for us to do something special together.”
However, what happened next not even Beckham himself could have imagined. Did DigitalBits use the high-profile Beckham to fleece its investors? With £100 million deals being touted with Italian football clubs Milan and Roma, and former boxer Floyd Mayweather: a deal with Beckham being worth £5 million a year, everything looked good. So, what happened?
In a recent lawsuit it was alleged that high-profile sponsorships were designed simply to inflate DigitalBit’s cryptocurrency price, while the technology did not even exist within the company. Nothing more than ‘a scam’ was proclaimed. Both the founder of DigitalBits Al Burgio and the DigitalBit’s Foundation, Zytara; together with GDA Captial its advisory firm and its co-founder Michael Gord were all issued with lawsuits.
Adam Ford, of Ford O’Brian acting for the DigitalBit’s investors said that his clients believed any compensation that Beckham received should be returned to investors to help compensate for their losses, and that Beckham was obviously ill-advised to get involved with a company like DigitalBit, and more so when their technology was hidden from public view at the time.
Announcing his role with the company, Beckham said: ‘I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future.’
DigitalBit’s director Daniele Mensi said:“The DigitalBit’s Foundation had conducted no business with the plaintiff making the allegations.”
He added: “The foundation planned to defend the lawsuit vigorously’ and said it was confident that the claims would be ultimately found to be without any merit.”
A spokesman for David Beckham: declined to comment.
Since these allegations were set in place, DigitalBits has encountered one problem after another, not to mention a multimillion-pound sponsorship deal with a European financial technology company that was to be no more.
Today as we speak DigitalBit’s price is £0.00033947 UK Sterling, being a far cry from the October 2020 float price of 8.25p.
With Beckham at the forefront, the future of ‘posh’ digital investments looked to be an ‘all-star’ investment at the time; however, it turned out to be nothing more than a ‘common’ digital punt!
Note: It is believed that David Beckham is no longer associated with DigitalBits, and had no prior knowledge of this unfortunate incident.
Reference: Author: BitcoinBulldog.com 27-11-2023 All rights Reserved – This Article May Not Be Reproduced Without Prior Written Permission from The Author.